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Top Technology news website 2013

Forbes Cashing in on Native Ads, Google Ads Starring You, Top Tech Trends for 2014

Birthday Emails InfographicBirthday Emails #Infographic –This email client solution provider conducted research involving more than 180 B2C brands—including retailers, restaurants, manufacturers, travel and hospitality, and nonprofits—shows that there’s plenty of opportunity for brands to delight subscribers with best wishes on their special day. Check out the stats and tactics below to learn the who, what, when, why and how of birthday emails. Exact Target

Can Cameo Make Two-minute Movies as Addictive as Vines? – With Cameo, your movies can be two minutes long, but no shot can last for longer than six seconds. The principle is inspired by Vine, and the lessons it learned early on: that the attention span of the average person is pretty short. The Verge

IBM Researcher Can Build a Detailed Personality Profile of You Based on 200 Tweets – The breakdown is based on “psycholinguistics, ” or analysis of word choice, and includes 41 traits. Business Insider

Top Content Marketing Tactics for 2014 – B2B marketers’ confidence in content marketing continues to grow; content marketing usage rates are up from last year; and, not surprisingly, marketers with a documented content strategy are having the greatest success, according to just-released research. Read how marketers rate Social Media, On-site Articles, Blogs, Events, Case Studies, Videos and more. MarketingProfs

Oracle Adds Leading Content Marketing Platform Compendium to Eloqua Marketing Cloud – Compendium’s data-driven approach aligns relevant content with customer data and profiles to help companies more effectively attract prospects, engage buyers, accelerate conversion of prospects to opportunities, increase adoption, and drive revenue growth. Oracle

Forbes BrandVoice Accounts for 20% of Total Ad Revenue – BrandVoice, which launched three years ago as AdVoice, is a big-ticket service that allows brands to contribute ad-labeled content that, if it works right, behaves the same way editorial content does. It appears in the same content streams and gets bumped to ‘most popular’ content modules and social trending lists if it performs well. Folio

Google’s New Ad Star: You – The search giant will soon have individual names and profile photos pitching products, across its sites as “shared endorsements.” The move encourages word-of-mouth marketing but is already raising privacy alarms. You can easily opt out, however. The Wall Street Journal

Content Marketing Director: Top Marketing Job of 2014 – And, according to HubSpot’s 2013 State of Inbound Marketing Report, companies that clearly define marketing and sales roles in relation to content marketing, experience a significantly lower customer acquisition cost than those that don’t have this in place. CommPRO

Gartner: Top 10 Strategic Technology Trends for 2014 – Mobile devices, mobile apps and the Internet of everything. Forbes

Five Examples of Brands That are Nailing Pinterest – Three year-old social site Pinterest has over 70m users, and according to a study by Shareaholic, Pinterest is driving more traffic to publishers than Twitter, LinkedIn, Reddit and Google+ combined. Check out these retailers getting it right. eConsultancy

The Complete Guide to Twitter Etiquette – A comprehensive guide to Twitter etiquette (or Twetiquette), so you can look your best on social media. Mashable

BtoB to Merge with AdAge in 2014 – The move reflects the growing overlap between B2B and consumer strategies as both grow more focused on targeting and engaging specific customer groups. BtoB

Want To Find Brand Ambassadors? Start With Your Employees – The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30, 000 people, found that regular rank-and-file company employees have more credibility than executives This news represents a fantastic opportunity for employees with direct contact to your company’s customer base to become vocal advocates. Forbes

5 Provocative and Daring Marketing Campaigns in 2013 – More and more companies are starting to embrace multi-channel marketing, touching consumers on many levels at once. The best modern marketing campaigns make use of current events, popular culture, and emotions. Let’s look at 5 of our favorite boundary-pushing marketing campaigns from 2013. Marketo

14 Google Tools You Didn’t Know Existed – Now that the industry has written eulogies for Google Reader, it’s a good time to remember that Google has an abundance of other resources that may not be as popular but still deserve a spotlight. Mashable

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What will be the top sports news 04/08/2013?

Top sports new for today, April 8 2013, include the NCAA Men's Basketball Championship game being played tonight between Michigan and Louisville, and former Auburn defensive back Mike McNeil being sentenced to serve at least 3 three years in prison.

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