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Mark PottsRecovery, in a clinical sense, takes different shapes and sizes: there are recovering alcoholics, recovering gamblers, recovering food addicts, recovering smokers; and yes, even recovering journalists.

Mark Potts not only calls himself a recovering journalist, but uses the description as the title of his blog, a site considered one of the leading sources of analysis of involving the merging of technology and media. He is frequently quoted in industry publications.

Potts spent 15 years of his journalism career, working as a reporter and editor at The Washington Post, Chicago Tribune, San Francisco Examiner and the Associated Press before reinventing himself in the digital media in the early 1990’s, just when the Internet was taking off like a rocket into the dark sky.

Addressing exactly why he calls himself a ``recovering journalist’’, Potts writes on his Website, ``I think a lot of journalists—and traditional media executives—are caught up in old ways of thinking about the industry that are being wiped clean by the digital revolution. Without radical new approaches, the old journalistic institutions are suffering through horrible death spirals.’’

So, rather than write his own obituary and get left behind in the mass migration to the Web, Potts not only embraced the digital revolution, but went a step further and began developing new habits for the audience to receive, create and interact with news, information and advertising with a keen eye toward finding business models that would help pay for this new platform.

In 1992, while working as a business journalist at The Washington Post, Potts created one of the first electronic newspaper prototypes. That led to the cofounding of Digital Ink, the Washington Post Co.’s initial efforts to explore the digital world, which later evolved into WashingtonPost.com. Potts served the Post’s new-media editor and then as Digital Ink’s director of product development and chief creative officer until 1995, when he moved to Silicon Valley as a member of the founding team and editorial director of pioneering broadband startup @Home.

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