Tech Newsletter Titles
Media company Modern Luxury is expanding its regional coverage in the United States with a title dedicated to the lifestyle of Silicon Valley, CA’s affluent residents.
Modern Luxury currently publishes a title focusing on nearby San Francisco, but given the technology boom in neighboring Silicon Valley, a standalone magazine will likely be a welcome addition for affluents based there. Silicon Valley has seen an influx of wealth due to the technology brands that have sprouted in the area and employees that have settled nearby.
“Geographically speaking, 10 or 15 miles can take you to an entirely new world. We currently serve 4 markets in California, 2 markets in New York and 2 markets in Texas—just to name a few, ” said Marcy Bloom, senior vice president and group publisher of Modern Luxury. “We know, like any good retailer, auto manufacturer, spirits company, etc. that each area has its nuances. From the people, the culture, the foods, the politics, the sports teams and so much more, the pulse of each area is different and our brands reflect that.
“We celebrate these differences and the communities respect and trust us for that. Silicon Valley is just 39.5 miles from San Francisco but the landscape, style, restaurants, shops, pulse and sensibility are each their own, ” she said. “You’ll see just how much when you check our March issues of each.
“[Modern Luxury's] success this year was based on 3 things; 1) Our ability to get our advertisers closer to the influencers that drive their business city by city. 2) Our ability to customize programs specific to each market, yet provide national scale by activating in any of our 19 markets across the country. 3) We have 50 marketers across the country, with dedicated teams in each of our cities. These teams are experts specific to each city who act as consultants to advise our clients and drive their business in those markets.”
In the valley of tech
Expanding outside of the San Francisco Bay Area to cover Silicon Valley was an obvious choice for Modern Luxury. As wealth has accumulated in Silicon Valley, now one of the leading wealth-generating markets in the world, the region has become a center of culture and community well beyond its link to technology and consumer electronics.
The publication will launch in March 2016 as a bimonthly and will be distributed with an initial rate base of 30, 000 tiles distributed directly to select residences, luxury hotels, boutiques and real estate offices. Modern Luxury Silicon Valley will also be on sale at targeted newsstands and bookstores.
Each issue of Modern Luxury Silicon Valley will reflect the lifestyle of those working and living in the area. Topics covered will include local culture, art, design, dining, fashion and philanthropy as well as the profiles of the region’s key innovators and individuals.