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In years past, the task of defining a brand’s message was the remit of its CMO. Traditional media outlets distributed nearly all brand messaging, and there was little need to consult with the chief technology officer or the information technology team.
Today’s world is more technologically driven. Marketing is no longer just about publicity, commercials, and events; increasingly, it is about a brand’s ability to leverage technology to provide desired experiences to consumers.
As a result, the CTO now plays a key role in brand identity: Competitive advantage is determined by the CTO’s ability to implement, iterate, and scale technology that powers customer experiences. And nowhere is the CTO’s new role in branding more apparent than in the field of...Read More
Last week, members of the Fuzz team attended Advertising Week, SM2 Mobile Innovation Summit and IAB Mixx 2015. The keynotes, panels, discussions and casual conversations were abuzz with mobile and there were a number of key takeaways to keep in mind.
The rate of mobile adoption is outpacing every historical event. It took radio 38 years to reach 50 million people. It took tv 13 years to reach 50 million people. It has taken mobile only seven years to reach 1.4 billion people. This wild adoption is creating tremendous pressure for brands to get it right on mobile.
Earn the right to live in your consumer’s pocket. Margaret Stewart of Facebook shared core principles of product design at...Read More
Adobe Max 2015 and what’s down the road. During Max there was a lot of emphasis on making use of Adobe Libraries and mobile apps to streamline the design process, imagine a world where all app screens used consistent colors and fonts and updating an icon in one place was reflected across all screens. With some simple tweaks to a workflow, this is all possible and the return is consistency across possibly hundred of screens and many hours saved.
Project Comet also got a lot of attention once it was revealed in the keynote. Borrowing the simple design controls seen in Design Space users can quickly put together prototypes and designs of an app in one place.Read More
Getting Started with Apple TV Human Interface Guidelines With the Apple TV set to redefine the living room experience when it ships in October, making sure your app adhere to the design guidelines will ensure that it provides a good experience for the user. The TV in your living room isn't the same as a device you hold a few feet from your eyes, text needs to be larger, colors need to be throughly tested, and navigation is done through a remote rather than a simple touch. View Article
iOS 9 vs. Android 5.0 Lollipop adoption rate One of the advantages of the iOS environment is the rate users adopt the new operating system. After only a few days...Read More
Over the course of a few hours Apple made a handful of announcements ranging from new watch models (new colors) and bands to a 12.9 inch iPad Pro to updated iPhones to the long awaited update to Apple TV. The iPad Pro packs in roughly 5.6 million pixels which makes it denser than a retina display MacBook Pro and works with the new Apple Pencil which should be a nice setup for creative types, though no 3D touch sadly. With a revamped UI and remote the Apple TV aims at being the center of your entertainment system with global search and the ability to play iOS games on...