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6 Tips on Creating Compelling Newsletter Titles

great headlinesAs with anything you write, the headline or title is the most important part. If it doesn’t do its job of convincing people to keep reading, what’s the point?

A powerful headline – whether an ad headline or newsletter title – successfully does a lot of things at once:

  • creates interest
  • promises a benefit
  • boosts readership
  • increases click-through rate

If the title of your business newsletter isn’t doing those things, it’s time to breathe new life into a tired name and reap the benefits of a stronger, more compelling title. Or if you’re learning how to write a newsletter, a powerful newsletter name can determine its success.

Either way, use these tips to discover more compelling newsletter titles your audience will love.

Focus on Your Industry, not Your Company Name

Honestly, your customers and target audience don’t really care about your business name, so including it in the title of your newsletter is not usually very compelling.

A better option is to focus on your niche or industry. Doing so tells subscribers exactly what kind of content they can expect from you and establishes a common connection between you, making them more likely to subscribe in the first place and read your emails.

Consider these examples:

“Smith & Smith Monthly Newsletter” vs. “Small Business Legal Insider”

“NewAge Marketing Agency Newsletter” vs. “Digital Marketing Guide”

See how the original newsletter titles are uninspiring, while the second title options are more interesting and compelling?

Consider Benefits for Your Subscribers

Readers want to know what they get for the “price” of their email addresses. So one winning strategy for naming your newsletter is to incorporate the benefits your subscribers get by reading your emails. Show the value you bring them.

What’s the benefit of news besides more email in your subscribers’ inboxes?

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